honey, this might be
our defining moment.

A moment that will impact your company’s reputation is on the horizon. Count on it.

 

It could be a new CEO, an IPO, a merger, a spin-off. Many see these defining moments as hurdles. We see them as opportunities to build and strengthen your brand.

/case study

unum

Restoring confidence in a corporation

/case study

Actua

Defining Leadership in a New, High-Growth Category

/case study

Procurian

Positioning a Global Procurement Outsourcing leader to win

/case study

GenOn

Creating a New Brand for the Merger of Mirant and Reliant Energy

/case study

Finra

creating a new financial regulatory brand

/case study

ICR

Ustrategic communications and advisory firm

/case study

Simon Preston Gallery

Pioneering serious, cutting-edge art in the Lower East Side

/case study

Springleaf

re-branding a financial services firm as a neighborhood asset

/case study

Drugs.com

Leading online drug info site gets a booster

/case study

Emergent

Taking a business from crisis to IPO

/case study

Amrop

Unifying a Global Executive Search Partnership

/case study

Copano

Unifying a Midstream natural gas services company’s brands

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/defining moments

m&a/spin-off
new
markets
new
strategy
ipo
growth
phase
new service
or product
competitive
threat
reorganizing
new
leadership
start-up
succession
crisis

/expertise

research

brand strategy

brand architecture

naming

identity

digital

communications

measurement