honey, this might be
our defining moment.

A moment that will impact your company’s reputation is on the horizon. Count on it.

 

It could be a new CEO, an IPO, a merger, a spin-off. Many see these defining moments as hurdles. We see them as opportunities to build and strengthen your brand.

/case study

unum

Restoring confidence in a corporation

/case study

Actua

Defining Leadership in a New, High-Growth Category

/case study

Procurian

Positioning a Global Procurement Outsourcing leader to win

/case study

GenOn

Creating a New Brand for the Merger of Mirant and Reliant Energy

/case study

Finra

creating a new financial regulatory brand

/case study

ICR

Ustrategic communications and advisory firm

/case study

Simon Preston Gallery

Pioneering serious, cutting-edge art in the Lower East Side

/case study

Springleaf

re-branding a financial services firm as a neighborhood asset

/case study

Drugs.com

Leading online drug info site gets a booster

/case study

Emergent

Taking a business from crisis to IPO

/case study

Amrop

Unifying a Global Executive Search Partnership

/case study

Copano

Unifying a Midstream natural gas services company’s brands

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/from the chopping block

bouncing ideas/work in progress

/from the chopping block

logo detail for pliant

/defining moments

M&A/Spin-off

New Markets

SPDR
Amrop
Actua
DBRS
Ramius
Drugs.com

New Strategy

XL Catlin
Amrop
Actua
Unum
ICG
Finra
Metals, Inc.
NASD

Growth Phase

SPDR
XL Catlin
Amrop
Actua
Joele Frank
Procurian
Metals, Inc.
IPNAv
DBRS
Ramius
ICR
Kinexus

New Service or
Product

Amrop

Competitive
Threat

Reorganizing

New Leadership

XL Catlin
Amrop
Unum
Finra
GenOn

start-up          

IPNav
Actaris
Kinexus

Succession

DBRS
Ramius
 
 

Crisis            

m&a/spin-off
new
markets
new
strategy
ipo
growth
phase
new service
or product
competitive
threat
reorganizing
new
leadership
start-up
succession
crisis

/expertise

research

brand strategy

brand architecture

naming

identity

digital

communications

measurement