unifying a global executive search network under a revitalized brand to strengthen its competitive position worldwide
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Challenge
Global executive search network Amrop needed a revitalized brand to compete around the world.
Insight
For an organisation like Amrop, with (at the time) 58 members and a presence in over 80 countries, defining a new brand strategy clearly necessitated a heavily consensus built approach. Our strategy and design process was highly consultative and collaborative, culminating in the implementation of a new brand identity across all member firms.
Result
The consensus oriented approach yielded a new brand and identity that unified the organization and, nearly fifteen years later, is still as fresh and relevant.
