/defining moments

what's yours?

For years, we've been helping companies, both large and small, to build and strengthen their brands at defining moments.


/y-risk /found /simon preston gallery /now what? /ip nav /actaris /kinexus

new leadership

/xl catlin /amrop /unum /finra /gen on /nasd /ifac /copano /springleaf


/procurian /emergent

m&a, spinoff

/finra /gen on /metals, inc /springleaf

new market

/spdr /amrop /actua /dbrs /ramius /drugs.com

new product or service


new strategy

/xl catlin /amrop /actua /unum /icg /finra /metals, inc. /nasd /icr

competitive threat

/spdr /drugs.com /emergent

reorga- nizing

/amrop /ramius /emergent


/dbrs /ramius


/unum /emergent /springleaf


/spdr /xl catlin /amrop /actua /joele frank /procurian /metals, inc. /ipnav /dbrs /ramius /icr /kinexus


what we offer


planning, execution and analysis: insight mining, brand and corporate reputation value measurement, touch point analysis, roi modeling and brand tracking


brand definition: positioning, category definition, value propositions, targeting, brand voice, messaging, launch strategy and planning

archi- tecture

Brand architecture, product architecture, naming architecture


Naming Strategy and Architecture, Corporate and Product Naming, Translation, Cultural Evaluation, Trademark Search, URL Strategy and Acquisition


Logo and Corporate Identity Development, Brand Implementation, Collateral Systems, Signage Design, Brand Guidelines


Web Content Strategy, User Experience Design: Information Architecture, User Goals Mapping, Prototyping; User Interface Design, Coding and Development, Microsites, Extranets and Intranets, Custom Tools, SEO, Social Media Branding and Content Development, Copywriting

communi- cations

Brand Launches, Brand Advertising, Tradeshows and Events, Brand Video and Animation, Presentations, Collateral, Social Media Strategy and Ideation, Thought Leadership, Copywriting, Brand Education and Training Programs, Internal Marketing and Recruitment Campaigns, Retained Brand Management and Advisory Services

measure- ment

Reputation valuation, brand valuation, brand tracking