Fortune 200 employee benefits provider UnumProvident was emerging from a damaging class action suit and a difficult merger.
With a depressed share price and a demoralized work force, Unum’s new management turned to us for help to signal a new direction to customers, investors and employees.
/research /naming /brand architecture /product branding /brand valuation /brand strategy /message platform /logo /visual identity /website /advertising /signage /brand launch /brand implementation