rebuilding trust in a biopharmaceutical business by putting its mission to protect life at the heart of its brand
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/crisis
/crisis
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/crisis
/crisis
Situation
Facing a PR crisis and the loss of major government contracts for its main anthrax vaccine, Emergent, a biopharmaceutical group, was in a battle for survival.
Solution
When the CEO turned to TM to help position its brand, repair its damaged reputation and prepare for an IPO, our response was to double down on powerful messaging. How many companies have ‘protect life’ at the core of their description and the heart of their brand?
Insight
Strong, resonant messaging and a revitalized visual identity signalled change, commitment and a fresh chapter.
