brand strategy + design
for defining moments.

We are a brand strategy and creation firm focused on helping clients in defining moments.

 

A moment that will impact your company’s reputation is on the horizon. Count on it. It could be a merger, major acquisition, crisis, new CEO or many other transformational events. Many see these defining moments as hurdles. We see them as opportunities to build and strengthen your brand, and deliver measurable long term value to your business.

/case study

Q4

The capital markets access platform

/case study

Lifepoint Health

Great care lives here

/case study

Sylvamo

the world's paper company

/case study

Hum

a better way to fund growth

/case study

Storyful

challenging fake news to make sense of the world

/case study

VICI

bringing an $8bn startup to life

/case study

GenOn

Creating a New Brand for the Merger of Mirant and Reliant Energy

/case study

Onto

the new premier semiconductor company

/case study

unum

Restoring confidence in a corporation

/case study

L3Harris

a merger of equals

/case study

Drugs.com

Leading online drug info site gets a booster

/case study

Finseca

financial security for all

/from the chopping block

Animated GIF created for XL Catlin

/looking forward to

AIGA Design Conference 2023

/defining moments

M&A/Spin-off

New Markets

SPDR
Amrop
Actua
DBRS
Ramius
Drugs.com

New Strategy

XL Catlin
Amrop
Actua
Unum
ICG
Finra
Metals, Inc.
NASD

Growth Phase

SPDR
XL Catlin
Amrop
Actua
Joele Frank
Procurian
Metals, Inc.
IPNAv
DBRS
Ramius
ICR
Kinexus

New Service or
Product

Amrop

Competitive
Threat

Reorganizing

New Leadership

XL Catlin
Amrop
Unum
Finra
GenOn

start-up          

IPNav
Actaris
Kinexus

Succession

DBRS
Ramius
 
 

Crisis            

m&a/spin-off
new
markets
new
strategy
ipo
growth
phase
new service
or product
competitive
threat
reorganizing
new
leadership
start-up
succession
crisis

/expertise

research

brand strategy

brand architecture

naming

identity

digital

communications

measurement