A strategic communications and advisory firm, ICR's brand identity did not match its bold vision, and their brand perceptions were not aligned with the firm’s full range of capabilities.
We were brought in to focus and elevate ICR’s story and identity, and reinvented the ICR brand to position them as the firm of choice for companies serious about strategic communications
/research /naming /product branding /brand strategy /logo /visual identity /website /email marketing /pitch deck /advertising /signage /brand launch /brand implementation