Situation
L3 Technologies and Harris Corporation joined to create a new defense technology giant on a mission to provide security by responding with speed and innovation to the needs of a complex, challenging world.
Solution
L3Harris required a visual identity befitting a powerful new player in an industry that demands interconnected and interoperable technologies to keep frontlines safe. The logo speaks – particularly when animated – to fast-paced interconnectivity in a global context, and is the fulcrum around which we developed a full set of visual identity guidelines that cover everything from advertising to broadcast to tradeshows.
Insight
In a fast-moving, mission-critical world, brand needs to communicate the right balance of trustworthiness and urgency.
