The merger of AALU (The American Association of Advanced Life Underwriters) and GAMA in September this year was a merger of true historic significance, formed with the goal of uniting the life insurance industry under one umbrella as part of a broader and more profound commitment to unify and elevate the profession.

Finseca launched in mid-September with a virtual conference that brought industry professionals together to look ahead to the future in a time of increased economic and social unrest. The new brand has been met with an enthusiastic (and even emotional) response as it sets out to lead the way in uniting the profession.

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