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Situation
The merger of AALU (The American Association of Advanced Life Underwriters) and GAMA was a merger of true historic significance, formed with the goal of uniting the life insurance industry under one umbrella as part of a broader and more profound commitment to unify and elevate the profession.
Solution
Finseca launched its new brand with a virtual conference that brought industry professionals together to look ahead to the future in a time of increased economic and social unrest. The shield icon is a symbol of strength and protection, qualities at the heart of the organization.
Insight
The new brand was met with an enthusiastic and emotional response as it set out to lead the way in uniting the profession.
