Meet your team of senior thinkers, designers, researchers, storytellers, persuaders, digital developers, Defining Moment-deliverers.
Kat grew up in Canada and graduated from Emily Carr University of Art + Design in Vancouver. Leaving the west Coast behind she lived and worked in London for 13 years before calling New York home. Before co-founding Thackway McCord, she was Creative director at Dewe Rogerson and Lloyd Northover in London and The Gate in New York. US clients include Finra, BlackRock, Storyful, the UN, AlixPartners, XL Catlin and State Street (SPDR) as well as galleries and tech-startups. She is a visiting speaker at Pratt and serves on the board of AIGA where she focuses on community. When not obsessing over letterspacing in the studio, Kat loves photography, drawing, seeing bands, sailing and snowboarding down the mountains with her 15-year old son.
Simon is from the UK and has 20+ years of brand development experience in North America and Europe. He enjoys bringing people together to find creative solutions that help businesses succeed. US clients include BlackRock, Credit Suisse, Finra, Fortress, State Street (SPDR) and XL Insurance, to name a few. Simon has also advised on the branding of 20+ IPO's, M&A and other deals in Europe and the US. He has a BA in Art History and a life-long passion for design. He surfs for kicks and lives in NYC with his family and dog.
Jonathan has nearly 20 years of consulting experience helping companies (mostly B2B) make it easier for customers to understand what they do, what they’re all about and why they should do business together. He has worked with a broad range of clients - including Cisco Systems, Verifone, TIAA, Cubic, and CIP Capital - to define and embody their brands across everything they say and do. Previously, Jonathan created the licensing division of A&E Television Networks, where History Channel Tours was a favorite among dozens of partnerships he developed and managed. Jonathan enjoys baseball, walking tours and clever punctuation. He has an MBA from Columbia Business School and a BS from Northwestern University.
Lucinda is from the UK and has 15+ years of experience of branding experience in the US and Europe. Her goal on every project is ensuring that things run as smoothly and enjoyably as possible for everyone involved, as happy collaborators generally make for successful projects. Lucinda has worked on a range of clients that includes National Savings, Queens University Belfast, Bank of Bermuda, Messer, Actua, ICR, Joel Frank, and AlixPartners. Lucinda has a BA Hons degree in English Literature, a Masters in Art History, and a love of books, language, and travel. She lives in upstate New York with her family.
Our NJ representative, Kevin has six years of experience designing corporate brands and digital products. He is obsessed with detail, whether it's finding the best syntax for a program he's writing or the ideal angle of the logo he's refining. Some clients that Kevin has worked with include Aramark, USAA, Autonomy Capital, Storyful, L3Harris, Lifepoint Health, Finseca and Amrop. When he isn't staring at a screen, you can find Kevin playing chess, yelling at the New York Yankees, or hanging out with his cat, Bean. He has a BFA in Design from Mason Gross School of the Arts.
David comes from a background of visual and logo design, with additional focus on strategy, storytelling, and user experience. He helps companies navigate the journey from concept to name to brand to market—giving them unique voices and identities that give them recognition in a sea of competition. Working on the inside of companies has given him valuable insight into the obstacles companies can face—both internally and externally – presenting challenges that David enjoys solving, preferably using non-traditional approaches. He thrives on translating complex narratives into clear and compelling visuals, revealing the emotion underneath complex data—bringing strategy and design to life.
Mike has 25+ years in the marketing and brand strategy field on the client side, running his own agency, and as a consultant. He enjoys learning new industries and revisiting familiar ones, working with clients such as Microsoft, Gartner, ICR, Amrop and Broadridge on everything from complex brand and product architectures to strategic positioning that brings brands to life. He writes and draws graphic novels in his spare time. He has an MBA from Fuqua School of Business and a BA in English literature from John Hopkins.
Adam grew up in upstate New York and studied Computer Science and English before landing at SUNY Purchase for New Media. He built his first website in 8th grade and hasn’t looked back since. Understanding the web as a place for art and experimentation, coupled with his love for video and animation has led Adam to a wide variety of projects within the tech industry for the past 8 years. Recent clients have included MCD Partners, Ars Nova, CoreWalking, Electric Orange, and Slick It Up, among many others. In his spare time, he can be seen around Brooklyn with his giant monster dog.
Phil was born and raised in Canada. He holds a BA in Religion but found his true calling behind the keys of his desktop. Phil has been the development lead on hundreds of projects and enjoys not only the wild variety of designs he’s worked on, but also coming up with the methods needed to produce them. With five children spanning the ages of three to 14, he doesn’t have much spare time, but when he manages to cut loose, he can be found working on the garage or on the road trying to squeeze whatever extra horsepower he can out of his car.
Dave loves to communicate. Making the human connection is paramount - especially in technical endeavors. He strives to understand the storyline in all his work. Dave has nearly 20 years experience leading and contributing to web projects for both multinational corporations and nonprofits. Dave is also a full-stack developer, specializing in open-source CMS development on platforms like Wordpress, Drupal and Magento. Dave’s most recent passion in the industry has been how best to tackle integrating marketing experience across channels where websites serve as the axle around which all touchpoints orbit, and against which they are measured. Dave is looking forward to the next big challenge!
John grew up in the Midwest (Grand Rapids, Michigan), was schooled in the East (Princeton) and ended up in the West Coast (San Francisco). A first job in the mailroom of a small ad agency led to a 20-odd year career in communications, including 12 years as a creative director. From high level message strategies to hands-on copywriting, John enjoys the learning that comes with working in a variety of client categories, from high finance and high tech to California wines. In his spare time he can be seen skiing, kayaking or putting together soundtracks for his drives to Lake Tahoe.
Simon has close to 30 years experience in the research, planning and business of brands. He has worked throughout the world on a variety of blue chip financial brands including Credit Suisse, Unum, State Street, Visa, American Express, Banco Itaú, Royal & Sun Alliance and Nationwide Insurance. Prior to Thackway McCord, he was head of brand consulting at Financial Dynamics and Director of Brand Valuation at Interbrand and Strategic planning Director at Saatchi & Saatchi advertising.
Rosie is the latest (and most enthusiastic) addition to the Thackway McCord team. She’s a three-year old schneagle from Alabama by way of Virginia and now resides in SoHo, where she’s learning to stand tall when passing large trucks! Rosie’s favorite vacation spot in Montauk and she’s a fan of scented typefaces.