creating a disruptor brand that is democratizing access to growth capital for ambitious young businesses
/growth
/growth
Situation
A disruptor brand pioneering ‘a better way to fund growth’ challenges the status quo of the capital-raising markets with a dynamic new brand.
Strategy
Deep Silicon Valley tech combines with Wall Street knowhow in Hum’s revolutionary ‘capital as a service’ business model, designed to help SMBs raise money faster and more easily.
Creative
A full rebrand provided ‘Capital’, as they were known, with a new name, logo, visual identity and website that capture their iconoclastic, AI-driven, ground-levelling proposition.
