A disruptor brand pioneering ‘a better way to fund growth’ challenges the status quo of the capital-raising markets with a dynamic new brand.

Deep Silicon Valley tech combines with Wall Street knowhow in Hum’s revolutionary ‘capital as a service’ business model, designed to help SMBs raise money faster and more easily. A full rebrand provided ‘Capital’, as they were known, with a new name, logo, visual identity and website that capture their iconoclastic, AI-driven, ground-levelling proposition.

/brand strategy /naming /logo /visual identity /custom illustration /website