A fast-track approach creating a new name and brand for the merger of two semiconductor giants.
The merger of Rudolph Technologies and Nanometrics required a suitably forward-looking name and brand to take the global business forward in a competitive marketplace. 'Onto Innovation' is a clear statement of intent that is brought to life through a clean, contemporary logo and a visual identity that twins color and transparency to create energy and dynamism.
/logo /visual identity /naming /strategy