breathing new life and energy into a reputationally-damaged mortgage business
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/m&a
Challlenge
Despite a relentless work ethic, passion and spirit, mortgage servicing company Ocwen was struggling with reputational issues and the legacy of the sub-prime market. The company needed to refocus attention and signal its core strengths through a change of image.
Insight
Mortgage servicing is the last thing on the mind of most homeowners, who want simply to pay their monthly bills and not worry any further. We saw an opportunity to rebrand the company, focusing on its exceptionally experienced team, technology-enabled platform and ethos of doing whatever it takes to get things done in support of every stage of the home ownership lifecycle.
Solution
The company commitment to getting things done inspired the new name Onity, whose people are always ‘on it’. The distinctive visual identity is built around the hidden home which lies at the heart of the brand.
