The Cowen rebrand reflects the energy and commitment of an organization driven to outperform in every way.
The rebrand was about more than just a name; it was about what Cowen stands for, what sets it apart in the marketplace. This is summarized by a powerful ‘outperformance’ statement, and accompanied by a strong, clean, fresh visual identity that is both confident and modern but informed by Cowen’s tradition and experience.
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