creating a sophisticated brand in a new category of experiential real estate investment
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Situation
VICI Properties needed a new, powerful brand to make an impact when launched in the REIT market.
Solution
In-depth strategy informed the development of the logo and tagline, uniquely positioning VICI in a new category of real estate investment: experiential real estate.
Insight
The new brand speaks clearly to its heritage but clearly positions it as an independent new entity, an investment portfolio of exceptional quality.
