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    case study
    VICI

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    /ipo
    /spin off
    /start up
    /ipo
    /spin off
    /start up

    Situation
    VICI Properties needed a new, powerful brand to make an impact when launched in the REIT market.

    Solution
    In-depth strategy informed the development of the logo and tagline, uniquely positioning VICI in a new category of real estate investment: experiential real estate.

    Insight
    The new brand speaks clearly to its heritage but clearly positions it as an independent new entity, an investment portfolio of exceptional quality.