VICI Properties needed a new, powerful brand to make an impact when launched in the REIT market.

In-depth strategy informed the development of the logo and tagline, uniquely positioning VICI in a new category of real estate investment: experiential real estate. The new brand speaks clearly to its heritage but clearly positions it as an independent new entity, an investment portfolio of exceptional quality.

/research /naming /brand strategy /message platform /logo /visual identity /pitch deck /collateral /corporate video /signage /brand implementation