/m&a
/m&a
Situation
When the U.S. securities industry regulator decided to divest its ownership stake in NASDAQ, we were retained to help refocus the organization on its core mission of investor protection.
Solution
A logo reflecting the complexity of the regulatory marketplace supported by a bold, colorful identity that presented the complex world of Finra in an eye-catching, accessible way.
Insight
Integrity is communicated through pairing of straightforward messaging paired and clean design.
