Lifepoint Health is a network of over 100 hospitals and 200 outpatient facilities dotted across the southern United States.
We set about creating a brand experience to support this idea of heathcare excellence close to home with a logo and identity that would appeal directly to the local communities. The multicolored heart icon is made up dots that represent the regional network of hospitals coming together to offer care. The tagline Great Care Lives Here underscores the local excellence theme.
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