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Challenge
Lifepoint Health was a network of over 100 hospitals and 200 outpatient facilities dotted across the southern United States, all with disparate identities
Insight
We saw the power and appeal of ‘healthcare excellence close to home’ delivered by a network of healthcare professionals united in the mission of making communities healthier.
Solution
The new identity features a multi-colored heart icon, made up dots that represent the regional network of hospitals coming together to offer care. The tagline Great Care Lives Here underscores the local excellence theme.
