from social media content verification to global social media reputational intelligence agency
/growth
/growth
Situation
As a leader in a nascent category, Storyful lacked brand clarity and needed to move away from associations with frivolous viral video content.
Solution
We were brought on board to help pivot the organization and focus messaging.
Insight
Building on their unique specialization of offering unprecedented analysis of the social media landscape to leading global news organizations and Fortune 100 firms, we positioned them as the world’s social media intelligence agency, with the bold tagline ‘Making sense of the world’.
