It has been a great honor to work with María Fernanda Espinosa Garcés, 73rd President of the United Nations General Assembly, to champion her priorities during her year-long tenure.

To reflect her focus on seven of the UN’s 17 Sustainable Development Goals, we began the project by creating the ‘Priorities Arrow’ logo. Along with the logo, we created marketing materials, animations and the hashtag #unforall. In tandem with the ‘Priorities’ design work, we created 'Morning Minga', the new brand for the monthly forum of informal discussions between the President of the General Assembly and UN Permanent Representatives on issues of concern to the United Nations.

/visual identity /logo /email marketing /collateral /signage /brand implementation