ICG was transforming its business model to focus on Vertical Cloud markets as an operating company. This pioneering and strategic shift demanded a new corporate name and brand that would reflect the firm’s high-growth, high-potential markets.
We positioned the firm as the leading multi-vertical cloud company, gave it a new name (Actua), developed the website and advised on investor deck and related strategic communications to help launch the new brand.
/research /naming /brand strategy /message platform /logo /visual identity /website /pitch deck /annual report /signage /brand launch /brand implementation