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Situation
Drugs.com faced increasing competition from branded health information sites. The company needed to reinforce its position as the go-to brand for consumers looking for reliable, accurate and objective drug information, and for advertisers seeking to reach high-value consumer and medical practitioner audiences.
Solution
We helped clarify the Drugs.com brand capitalizing on its ability to help visitors “Know More. Be Sure” about their medications.
Insight
A new logo and graphic identity brought this authoritative promise to life and brought visual boldness and strength to the brand.
