When 90-year-old American General Finance was acquired by Fortress, we tapped into its extraordinary legacy as a community based lender with “Lending Made Personal”.
A new name, Springleaf, 1,600 branches rebranded, and messaging focused on the delivery of “fast, friendly and affordable” financing, positions Springleaf as the leading lender for Main Street America.
/naming /brand strategy /message platform /logo /visual identity /website /signage /brand training /brand launch /brand implementation