Gold and Silver for Merger Brands at Transform Awards 2020

We are thrilled to announce wins for ‘Best corporate rebrand following a merger’, ‘Best naming strategy’ and ‘Best implementation of a brand development project’ in the Transform Awards North America, 2020 held on Wednesday evening as the awards’ first-ever virtual ceremony. The Transform Awards recognize best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.

The full list of Thackway McCord’s winning entries in the awards this year includes:

  • Gold: Best Naming Strategy for Onto
  • Gold: Best Corporate Rebrand following a Merger or Acquisition for Onto
  • Silver: Best Corporate Rebrand following a Merger or Acquisition for L3Harris
  • Silver: Best Implementation of a Brand Development Project for L3Harris
  • Silver: Best Visual Identity for the Manufacturing & Engineering Sector for Onto

Founding Partner Simon Thackway said: ‘It’s always marvelous to see collaboration and hard work recognized in this way, especially at the end of such a challenging year. We are tremendously lucky to have had the opportunity of working with amazing clients who are willing to push themselves as they embrace change and creativity.

Transform Awards Founder Andrew Thomas said: “We’ve seen a challenging year, but the number of entries and especially the caliber of entries has just been fabulous.”

Onto is a semiconductor giant delivering advanced process control solutions, created from the merger of Rudolph Technologies and Nanometrics.

L3Harris is the world’s sixth-largest defense contractor, created by the union of L3 Technologies and Harris Corporation.

See a full list of the winners here