/growth
/growth
Situation
A strategic communications and advisory firm, ICR’s brand identity did not match its bold vision, and their brand perceptions were not aligned with the firm’s full range of capabilities.
Solution
We were brought in to focus and elevate ICR’s story and identity, and reinvented the ICR brand to position them as the firm of choice for companies serious about strategic communications.
Insight
Powerful messaging lines twinned with a bold visual identity communicate the fearless, no-nonsense approach of ICR.
