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/growth
Situation
From plastic straws to plastic bags, consumers are at the frontline of the effort to #BeatPlasticPollution.
Solution
To help raise awareness of this global challenge, the President of the General Assembly spearheaded a music festival hosted by the Government of Antigua and Barbuda, and sponsored by the Government of Norway.
Insight
For the event, we created the ‘Play It Out’ logo and branding, reflecting sound and water waves, and applied it across all social media channels, signage and promotional items. The concert, headlined by Ashanti, Machel Montano and St Lucia, was held in Antigua on June 1 2019, and was live-streamed globally.
