/the team

meet the
team

Meet your team of senior thinkers, designers, researchers, storytellers, persuaders, digital developers, Defining Moment-deliverers.

Simon
Thackway

Managing Director /Co-Founder Simon is from the UK and has 20+ years of brand development experience in North America and Europe. He enjoys bringing people together to find creative solutions that help businesses succeed. US clients include BlackRock, Credit Suisse, Finra, Fortress, State Street (SPDR) and XL Insurance, to name a few. Simon has also advised on the branding of 20+ IPO's, M&A and other deals in Europe and the US. He has a BA in Art History and a life-long passion for design. He surfs for kicks and lives in NYC with his family and dog.
Managing Director
/Co-Founder

Kat
McCord

Creative Director /Co-Founder Kat grew up in Canada and graduated from Emily Carr University of Art + Design in Vancouver. She then left the west Coast behind for London, where she lived and worked for 13 years before calling New York home. Before co-founding Thackway McCord, she was Creative director at Dewe Rogerson and Lloyd Northover in London and The Gate in New York. US clients include Finra, BlackRock, the UN, Actua, XL Catlin and State Street (SPDR) as well as galleries and tech-startups. When not obsessing over letterspacing in the studio, Kat loves photography, drawing, visiting galleries, seeing bands, sailing and snowboarding down the mountains with her 12-year old son.
Creative Director
/Co-Founder

Mike
Cucka

Director of Strategy Mike has 25+ years in the marketing and brand strategy field on the client side, running his own agency, and as a consultant. He enjoys learning new industries and revisiting familiar ones, working with clients such as Microsoft, Gartner, ICR, Amrop and Broadridge on everything from complex brand and product architectures to strategic positioning that brings brands to life. He writes and draws graphic novels in his spare time. He has an MBA from Fuqua School of Business and a BA in English literature from John Hopkins.
Director of Strategy

Sam
Mione

studio intern Sam is our newest intern. Sam was born and raised on a farm in Pennsylvania. She has an Associate's in Graphic Design & Illustration and currently attends Pratt Institute in New York City pursing a BA in Graphic Design. In her spare time, Sam enjoys cataloging plants, archery, and photography.
studio intern

Brent
Lakes

Senior Designer Brent is a tastebud-plagued and music obsessed Ohio native who dreams of Saturn and basically any place that doesn’t have stifling, oppressive summers. He appreciates typefaces with cool names like Galaxie Copernicus. TM clients have included Peak Rock, Actua, Cowen, Innisfree, XL Catlin and many more. When he’s not busy trying to come up with a logo that no one has designed before, Brent runs a record label in Brooklyn.
Senior Designer

Catherine
Adreani

UI/UX Designer Catherine is a multiplatform artist who had a background in Film before switching gears to Design. She holds Degrees in Liberal Arts and Film, and has studied Design at Shillington, Pratt and General Assembly in New York. Clients have included Innisfree, HP, SAP, Joele Frank, ICR, Amrop, Uniti and Cowen, among many others. When she’s not sketching wireframes or making neon motion clips, she watches obscure independent films in the village.
UI/UX Designer

Simon
Cole

Director of Research Simon has close to 30 years experience in the research, planning and business of brands. He has worked throughout the world on a variety of blue chip financial brands including Credit Suisse, Unum, State Street, Visa, American Express, Banco Itaú, Royal & Sun Alliance and Nationwide Insurance. Prior to Thackway McCord, he was head of brand consulting at Financial Dynamics and Director of Brand Valuation at Interbrand and Strategic planning Director at Saatchi & Saatchi advertising.
Director of Research

Phil
Smith

Web Developer Phil was born and raised in Canada. He holds a BA in Religion but found his true calling behind the keys of his desktop. Phil has been the development lead on hundreds of projects and enjoys not only the wild variety of designs he’s worked off of, but also coming up with the methods needed to produce them. With 5 children spanning the ages of 3 to 14, he doesn’t have much spare time, but when he manages to cut loose, he can be found working on the garage or on the road trying to squeeze whatever extra horsepower he can out of his car.
Web Developer

Adam
Sypnier

Web Developer Adam grew up in upstate New York and studied Computer Science and English before landing at SUNY Purchase for New Media. He built his first website in 8th grade and hasn’t looked back since. Understanding the web as a place for art and experimentation, coupled with his love for video and animation has led Adam to a wide variety of projects within the tech industry for the past 8 years. Recent clients have included MCD Partners, Ars Nova, CoreWalking, Electric Orange, and Slick It Up, among many others. In his spare time, he can be seen around Brooklyn with his giant monster dog.
Web Developer

John
McClave

Copywriter John grew up in the Midwest (Grand Rapids, Michigan), was schooled in the East (Princeton) and ended up in the West Coast (San Francisco). A first job in the mailroom of a small ad agency led to a 20-odd year career in communications, including 12 years as a creative director. From high level message strategies to hands-on copywriting, John enjoys the learning that comes with working in a variety of client categories, from high finance and high tech to California wines. In his spare time he can be seen skiing, kayaking or putting together soundtracks for his drives to Lake Tahoe.
Copywriter

Christian
Carranza

IT Consultant Christian is a Peruvian born, Ohio raised, Boston educated brooklynite. Although originally a student of Economics, English and International Studies at Boston College, Christian has had an interest in tech since the days of dial-up and AOL 3.0. He’s passionate about helping budding businesses and new ideas grow, and enjoys being in a position that bridges the gap between creativity and technology. Recent clients have included Momentum and The Mac Support Store. Christian is an aspiring polyglot, and in his spare time runs a small international NGO that brings cost effective and environmentally friendly refurbished computers to remote areas in Africa.
IT Consultant

Rosie
McCord

Chief Entertainment Officer Rosie is the latest (and most enthusiastic) addition to the Thackway McCord team. She’s a 20 week old schneagle from Alabama by way of Virginia and now resides in SoHo, where she’s learning to stand tall when passing large trucks! Rosie’s favorite vacation spot in Montauk and she’s a fan of scented typefaces.
Chief Entertainment Officer
/listening to

triathalon

/artist fixation

amie siegel

/neighborhood find

freud

/looking forward to

the aiga/ny holiday party

/currently obsessed with

rosie… she’s really dedicated.