We are delighted to announce that we won Gold at the 2017 Transform Awards last night for our brand strategy and design work for Cowen, a global financial services firm.

We won financial services best visual identity for creating the brand positioning and tagline, website, logo and overarching visual identity to better underscore Cowen’s mission to outperform.

Read the full news release here:

Thackway McCord wins at the Transform Awards North America 2017

New York City, 2 November, Thackway McCord’s work with Cowen on the visual identity was awarded GOLD at last night’s Transform Awards North America. Our achievement at the awards recognizes Thackway McCord’s excellence in rebranding and brand development.

The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.

Established eight years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those leading the way in both creative and strategic branding. With shortlisted companies from all over the United States and Canada, this evening has proved there is much to be celebrated in North America. The awards, held at Espace in New York City, were hosted by Anish Shah.

“The entries this year demonstrated a high degree of creativity and innovation, but not for its own sake. Each submission showed a strong understanding that they needed to solve a defined business challenge. As a judge this year, the entries provided a challenge to me as well. With so many strong contenders I had a number of tough decisions to make. They certainly have raised the bar for all of us. It was a privilege to be able to participate in the judging of the Transform Awards again this year. Congratulations to all of the winners!”
David Ferreira, City of Mississauga

For more information about the Transform Awards click here!

TM launches the second online Annual Report for global insurance giant XL Catlin. Click here to view the report!

Kat McCord, Creative Director and Co-Founder of Thackway McCord presents a real life branding case study to Senior Communication Design students at Pratt Institute.

TM launches the Y-Risk, a fully integrated “end-to-end” insurance solution provider focusing on the Sharing Economy. Click here to view the site in its live form!

On Monday November 9th, for the second in the series of AIGA/NY  Leader member-hosted events, we mixed two of our favorite things – design and music.

We invited Nashville-based Bandit to stop by on their nationwide tour in NYC to play a special acoustic show for AIGA/NY members at the Annex at South Street Seaport. To make things even more fun, we organized a poster throw down to celebrate the band’s new album.

We asked designers to choose a song from “Of Life” and create an 18″ x 24″ poster inspired by any song on the album. A shortlist of 12 were on view at the show and the band picked their fave. The winner was honored with sweet prizes. Of course, all 11 runners up received a set of Thackway McCord / Robin Broadbent chocolate bars!

So who got shortlisted and who won? Click here to find out!

We Won Gold!

We are delighted to announce that we won Gold at the 2015  Transform Awards North America for our rebranding work for ICR, a strategic communications and advisory firm. http://icrinc.com

We won professional services best visual identity for creating the brand positioning, website, logo, tagline and overarching visual identity to better underscore ICR’s market leading-position, and to convey the firm’s unique set of integrated services.

The Transform Awards, held annually in Europe, the MENA region, Asia-Pacific and North America is a global celebration of brand development, reputation management and transformation work. The awards recognize best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.

For more information click here!

Simon Thackway moderates a panel that looks at why venture capital and private equity companies a investing in brand building to differentiate themselves in an increasingly competitive market place and to increase the value of their investments. For more information about the Transform Conference click here.

Kat McCord, Creative Director and Co-Founder of Thackway McCord presents a real life branding case study to Senior Communication Design students at Pratt Institute.

Welcome Rosie!

We are thrilled to announce Rosie, our new Chief Entertainment Officer, our latest (and most enthusiastic) addition to the Thackway McCord team. She is a 20 week old schneagle from Alabama by way of Virginia and now resides in Soho, where she’s learning to stand tall when passing large trucks! Rosie’s favorite vacation spot is Montauk and she’s a fan of scented typefaces.

Kat McCord, Creative Director and Co-Founder of Thackway McCord tells all to Graphic Design Summer Intensive students at Pratt Institute 14th St Campus Pratt.

Core77 honored us with a Packaging Notable Award for our chocolate self promotion. We partnered with photographer Robin Broadbent to create a gorgeous and tasty chocolate promotional gift.

Made up of three individually wrapped chocolate bars and accompanying note card, each wrapper was printed with a beautiful still life image of Robin’s. The chocolate itself is either milk or dark Belgian chocolate embossed with a Thackway McCord + Robin Broadbent insignia. As an added bonus, once one has eaten the chocolate, one has three mini limited edition artworks.
We have received a wonderful response and a surprising number of new business leads from the gift which was mailed out to clients, prospects and friends.

Each year for our promotional gift, we partner with a different artist, the concept being to create a series of artist multiples that over time our clients look forward to, collect, and comment on. Last year we did a series of coasters with the artist Lucinda Rogers, and this year we are considering working with a poet.

The challenge with our gift each year is to create something functional and beautiful that will be enjoyed by our clients, something that stands out from the mass of fruit baskets and holiday cards. And importantly, as a corporate branding consultancy, something that subtly showcases our creativity and our connection to the arts community.

The response to the chocolate bars has been wonderful and we have converted a number of new business leads that came from the mailing which is very gratifying.

For more information about the Core77 Design Awards,  click here and to see pictures click here!