Onity Group gets it done!

We are thrilled to announce the launch of a new brand for Ocwen Financial, a leading non-bank mortgage servicer and originator. The company yesterday began trading on the New York Stock Exchange under its new brand name, Onity Group Inc. with the ticker symbol “ONIT”. The rebrand is the culmination of two year’s worth of work and marks the start of a new era for the company, signifying transformation, growth and expansion into a balanced and diversified business.

CEO Glen Messina said: “We are proud of what we have built – a strong servicing platform with industry-leading cost and operational performance, multi-channel originations and asset management capabilities, and a technology-enabled global platform.”

The rebrand is far more than just a name change. It is part of a continuing evolution of the business, one that began more than five years ago. The new brand identity reflects the company, its people, and their continuing commitment to delivering results. The new name, derived from the phrase “on it;” the tagline, “we get it done;” and the vibrant, energetic visual identity collectively stand for a company that takes action, follows through on its commitments and is relentless in creating success for its customers and stakeholders. It is rare that all these elements come together so completely in a brand name and identity.

Onity’s primary brands, PHH Mortgage Corporation and Liberty Reverse Mortgage, are expected to begin rebranding to Onity Mortgage in the fall of this year.