We are delighted to announce that we won Gold at the 2017 Transform Awards last night for our brand strategy and design work for Cowen, a global financial services firm.
We won financial services best visual identity for creating the brand positioning and tagline, website, logo and overarching visual identity to better underscore Cowen’s mission to outperform.
Read the full news release here:
Thackway McCord wins at the Transform Awards North America 2017
New York City, 2 November, Thackway McCord’s work with Cowen on the visual identity was awarded GOLD at last night’s Transform Awards North America. Our achievement at the awards recognizes Thackway McCord’s excellence in rebranding and brand development.
The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
Established eight years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those leading the way in both creative and strategic branding. With shortlisted companies from all over the United States and Canada, this evening has proved there is much to be celebrated in North America. The awards, held at Espace in New York City, were hosted by Anish Shah.
“The entries this year demonstrated a high degree of creativity and innovation, but not for its own sake. Each submission showed a strong understanding that they needed to solve a defined business challenge. As a judge this year, the entries provided a challenge to me as well. With so many strong contenders I had a number of tough decisions to make. They certainly have raised the bar for all of us. It was a privilege to be able to participate in the judging of the Transform Awards again this year. Congratulations to all of the winners!”
David Ferreira, City of Mississauga