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Situation
When 90-year-old American General Finance was acquired by Fortress, we tapped into its extraordinary legacy as a community based lender with “Lending Made Personal”.
Solution
A new name, Springleaf, 1,600 branches rebranded, and messaging focused on the delivery of “fast, friendly and affordable” financing, positioned Springleaf as the leading lender for Main Street America.
Insight
90 years old and, refreshed, brand new.
