creating a new energy brand to unite Mirant and Reliant Energy behind a shared future
/m&a
/m&a
Situation
Merging energy firms Mirant and Reliant Energy needed a new name and logo for their new enterprise.
Solution
To capture the momentum of the announcement, they needed it fast. Within six weeks, we developed a shortlist of names and a variety of logo design options leading to the new name and mark: GenOn.
Insight
The new name was brought to life with a fresh-feeling, optimistic visual identity that looked to the future.
