from crisis-response specialist to strategic partner driving transformation, growth and opportunity
/growth
/growth
Challenge
AlixPartners is a consulting firm specialized in dealing with urgent, high level, high stakes situations that materially affect the future of organizations, but it lacked the strong and memorable brand of a unified global business.
Insight
We needed to move the firm away from its perceived role as a predominantly turnaround business, to a more generalized positioning as the consultancy of choice for high stakes situations: a serious business for serious C-suite.
Solution
The evolution of the distinctive and iconic green ‘A’, accompanied by a more dynamic brand identity that was rolled out worldwide, across all the organization’s touchpoints signalling change and intention.
