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Situation
Cowen needed a rebrand going far beyond its name, signalling clearly what the organization stands for and what sets it apart in the marketplace.
Solution
Cowen’s new brand positioning is summarized in a powerful ‘outperformance’ statement, and accompanied by a strong, clean, fresh visual identity that is both confident and modern but informed by Cowen’s tradition and experience.
Insight
The Cowen rebrand reflects the energy and commitment of an organization driven to outperform in every way.
