clarifying an investment firm's identity and positioning to express its distinctive approach to building businesses
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/start up
/start up
/archive
/start up
/start up
Challenge
ICG was transforming its business model to focus on Vertical Cloud markets as an operating company.
Insight
This pioneering and strategic shift demanded a new corporate name and brand that would reflect the firm’s high-growth, high-potential markets.
Solution
We positioned the firm as the leading multi-vertical cloud company, gave it a new name (Actua), developed the website and advised on investor deck and related strategic communications to help launch the new brand.
