case study
Y-Risk

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creating a specialist insurance brand for the emerging risks of the sharing economy
/growth
/start up
/growth
/start up

Situation
Y-Risk is a start-up that provides customized insurance solutions and thoughtful risk management services for Sharing Economy companies.

Solution
We were brought in to develop a new brand identity, logo, tagline and website to coincide with the launch of Y-Risk.

Insight
The dynamism at the heart of ‘customized risk management for the sharing economy’ is brought to life with color and distinctive graphic treatment.