Corporate Reputation Value Measurement

According to the recent Reputation Dividend study Corporate Reputation contributes on average 26% of the value of a company's market cap. The value of reputation as an asset and its power to influence stakeholders highlights the need for a powerful new tool to take the guesswork out of corporate reputation management. Today Reputation Dividend is helping major corporations like Johnson and Johnson to:

  • • Measure the economic value of their reputation and
      its contribution to market cap
  • • Compare reputation value performance to peers and
      competitors
  • • Breakout the individual drivers of their reputation value
  • • Target likely ROI for reputation building strategies
  • • Objectively measure effectiveness of investor relations
      and other reputation building efforts



Use this calculator to see the 2012 reputation valuations and changes in reputation contribution for 262 leading US corporations.

Reputation Value Management
 
Reputation Value ($M as of Jan 2012)
Change in contribution to market cap. (since Jan 2011-12)
 

    To learn more about Reputation Dividend™ and
    our associated Corporate Reputation Measurement
    and analytical services please contact:
    Simon Thackway at 212 995 1391
    or email simon@thackwaymccord.com.

PDF viewer Click here for the US Reputation Dividend
2012 Full Report


PDF viewer Click here for information about
Reputation Dividend services
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