According to our analysis, Corporate Reputation represents a staggering $1,235bn (16%) of the value of the S&P500. The value of reputation as an asset and its power to influence the investment community, highlights the need for a tool to take the guesswork out of reputation management. Built on solid empirical evidence and hard financial metrics TM Reputation Value ManagementSM provides:
- • An objective dollar valuation of corporate reputation
- • Measurement of the components that go to
make up that valuation - • A robust peer group comparison
- • ROI modelling for different reputation building
strategies - • Justifiable strategies to build reputation
- • Ongoing tracking and evaluation of reputation value
TM Reputation Value ManagementSM has been tested for three years in the UK. It’s now available in the US.
Find out the value of the
reputations of 274 leading
US companies.
