Fortune 200 employee benefits provider UnumProvident was emerging from a damaging class action suit and a difficult merger. With a depressed share price and a demoralized work force, Unum’s new management turned to us for help to signal a new direction to customers, investors and employees.
NowWhat? is a growing research firm with big clients and big ideas. They believe great research should be “A Space for Ideas™”; ideas that come from new approaches to research, better insights and more actionable results. Our work communicates the fun, energizing effect of NowWhat? as a space that’s always full of ideas. Ideas that are simply waiting to happen.
When the U.S. securities industry regulator decided to divest its ownership stake in NASDAQ, we were retained to help refocus the organization on its core mission of investor protection.
NAI, a global network of over 70 commercial real estate firms, hired us to help them compete against the top five “integrated” firms. We created a global brand for the organization that marketed their “network advantage.” Our work helped boost NAIGlobal from eighth, to fifth place in the global rankings.
SSgA, the asset management arm of State Street, wanted to recapture share in the $800 billion Exchange Traded Fund (ETF) marketplace. We were appointed to create their ETF brand and a strategy to compete against Barclays iShares.
The Witan Group, a technology-based wealth management start-up, needed to attract clients and investors. We named the business “Kinexus”, defined their offer as “Total Wealth Intelligence™” and created marketing that really got them noticed.
Facing a PR crisis and the loss of major government contracts for its main anthrax vaccine, Emergent, a biopharmaceutical group, was in a battle for survival. The CEO turned to TM to help position its brand, repair its damaged reputation and prepare for an IPO.
Simon Preston Gallery is pioneering serious, cutting-edge art in the Lower East Side of New York City. We worked with Simon Preston Gallery to create a sophisticated, understated brand that lets the work shine through. Our work included the visual identity, website, signage and now ongoing exhibition-specific marketing materials.
When the U.S. securities industry regulator NASD and NYSE’s regulatory group decided to join forces, TM was appointed to create a brand for the newly merged organization and to unify employees around the core mission of “investor protection.”
Global executive search network Amrop needed a revitalized brand to compete around the world. Working with 58 member firms in over 80 countries, we defined, built consensus for and implemented a new brand and identity that has unified the organization.
Ramius, an $11 billion hedge fund, recognized they needed a stronger brand to “move to the next level.” TM developed a strategy and communications plan to distinguish Ramius as a leading institutional alternative investment manager in North America, Europe and Asia.
When Anderson Consulting, as was, learnt that it had to relinquish the use of its name, it had just three months to make the change. By tracking the economic value of the brand through the transition to Accenture we provided information critical to guiding the decisions that lead to a brand that is today valued at $7,948 million.
Confronted by the success of Aflac, Colonial Supplemental Insurance needed to reposition and reinvigorate its brand. We changed their name to Colonial Life and advised them to position as “Your Benefits Advisor” — a champion for working (often uninsured) Americans.
Merging energy firms Mirant and Reliant Energy needed a new name and logo for their new enterprise. To capture the momentum of the announcement, they needed it fast. Within 6 weeks, we developed a short list of names and a variety of logo design options leading to the new name and mark: GenOn.
Credit investment bank The Seaport Group, formerly a specialist in Distressed credit, had expanded its capabilities and added to its management team. Seaport needed a way to describe its new approach to the credit markets. We helped define the brand, develop the identity and launch the new website.
