When the U.S. securities industry regulator NASD and NYSE’s regulatory group decided to join forces, TM was appointed to create a brand for the newly merged organization and to unify employees around the core mission of “investor protection.”
- Work undertaken:
- Brand positioning
- Brand architecture
- Naming
- Logo
- Visual identity
- Website
- Annual report
- Corporate brochure
- Brand training
- Brand launch
- Advertising
- Corporate video
- Product branding
- Signage
- Environmental branding
