To better reflect its unique ‘immersive’ approach to investing and set itself apart from more conventional firms, Autonomy required a new brand.
Autonomy’s strategic approach blends themes, local markets and the long-term into a philosophy as much as a process. We created a logo that communicates strength and independence, as well as precision and harmony, through the angled balance of the logo elements, so reflecting the interplay of macro and micro forces that Autonomy understands so well. The graphic identity is supported by a set of guidelines that is can be viewed as a PDF or printed out as a striking poster.
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