When Anderson Consulting, as was, learnt that it had to relinquish the use of its name, it had just three months to make the change. By tracking the economic value of the brand through the transition to Accenture we provided information critical to guiding the decisions that lead to a brand that is today valued at $7,948 million.
- Work undertaken:
- Brand positioning
- Message platform
- Naming
- Product branding
- Brand valuation
- Logo
